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How To Set Up Email Automation In Mailchimp

If someone signs upwardly for your newsletter, or completes any of the forms on your website for that matter, it's a skilful practice to redirect them to a page that confirms you've heard them, and tells them what to expect adjacent. In many cases, a uncomplicated, 'we've received your enquiry and will be in bear upon within 48 hours' will suffice, but that might just be a missed opportunity to engage and please.

Manifestly, an online enquiry will often warrant a personalised response. But if the research came from a certain folio on your website, could you ship them some more information that might help them faster? If they completed a registration course for an event or appointment, could you send them data well-nigh the upshot or appointment? Tell them where to park, what to expect, what happens next etc?

This is where MailChimp is a very friendly monkey indeed.

Say you lot want to abound your database and go on in impact with them via a monthly newsletter. In social club to entice them to give you their email accost (which is a big deal), you lot offer them a gratis ebook or whitepaper.

We tin easily do this with a MailChimp automation, that volition send the ebook to subscribers as soon every bit they sign up. Here's how.

Your MailChimp Business relationship

I'm assuming y'all already have a MailChimp business relationship (sign up for a free MailChimp business relationship here if not), and have a subscriber class on your website which sends subscriber details to a listing in MailChimp.

Create a entrada

Once logged into your MailChimp account, navigate to 'Create' or 'Create A Campaign'. Clicking either of these buttons volition result in a popular box displaying options for your entrada. Select the first one – email.

Screenshot of MailChimp Automation Sequence

At the top of the next screen, select 'Automated', and choose the 'Welcome new subscribers' option. From here you tin choose one of iii options:

  • Welcome message (ane off email)
  • Onboarding series (a sequence of emails)
  • Education series (a sequence of emails)
Screenshot of MailChimp Automation Sequence

For this tutorial, we'll proceed it simple and create a single Welcome message. Requite your campaign a name and select the list that you want to send it to. (This is the list that your website is sending your subscribers to). Click Select.

Screenshot of MailChimp Automation Sequence

The next page you see will be your Workflow Recipe. It volition automatically be set to trigger ane day after a subscriber joins your list. If you're sending an ebook, yous'll demand to edit this so it happens straight abroad. Click Edit, and modify the delay to 'immediately'. Tick the 'Trigger when subscribers are imported' box, and 'Update Trigger'.

Next footstep is to design your email.

Design your email

Screenshot of MailChimp Automation Sequence

Click the 'Design Email' button and fill out the details.
Select a template or cull a saved template and create the e-mail you want to send. For the purpose of this tutorial, we might say something like:


Thank y'all for subscribing to our newsletter. We're thrilled to have y'all on board and await forrard to getting to know you better.

As promised, hither is the link to our gratuitous eBook about {insert title}.

Nosotros hope y'all find information technology helpful. If you have whatsoever questions, hit reply and permit us know. etc..



Notation: Don't forget to link the link! In this instance, two recommend calculation the eBook (PDF) to your WordPress website, and copying the URL. Keep in mind this also means anyone with that link tin admission the eBook. If this is a problem for you then countersign protection may exist the way to go.

Exam and Review

One time you're happy with your email, preview and test to make sure all is as expected. Click 'Next' and cheque the details on the post-obit folio are right. When y'all're ready, click 'Confirm' and you're proficient to go.

Summary

There you have it! A quick and piece of cake way to gear up a uncomplicated automation using MailChimp. Hope this is useful. If y'all need more help, you can contact us here >.

Source: https://getwiththebrand.co/how-to-set-up-a-simple-email-automation-sequence-in-mailchimp/

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